Notoriously boring. But hiring a graphic designer to create your annual report is like hiring that personal chef to cater your birthday party. It steps it up 5 notches!
Annual Report for Smart Financial 2008
Ingredients:
5 c upward stocks
1 tsp 75th annual logo
2 tsp saddle stitching
The 2008 annual report design reflected the 75 years Smart Financial has been open for business. Each year is represented in the booklet as a typographical element either on the cover or inside.
Annual Report for Smart Financial 2010
Ingredients:
6 c arrows, mixed
1 c orange (PMS 144)
4 tbsp charts and graphs
A major contribution of my time at Smart Financial was introducing modern elements to pieces that lacked contemporary style. The 2010 annual report was a complete departure from previous designs and received rave reviews from the executive team.